FurBallz

FurBallz is a pet care brand offering practical, playful products for pet lovers — including fur removers, custom pet blankets, and stylish accessories like the dog paw chain. The website delivers a clean, intuitive shopping experience, with quick navigation, bold visuals, and seamless checkout designed to keep things simple for busy pet owners.

Project details

Category

Branding

Category

Branding

Category

Branding

Client

FurBallz

Client

FurBallz

Client

FurBallz

Production

2025

Production

2025

Production

2025

FurBallz is a pet care brand with personality — fun, approachable, and rooted in real value for pet owners. Our team led a full-scale digital launch, including brand identity development, ecommerce optimization, and product storytelling. From crafting a playful yet professional visual language to designing a conversion-focused website experience, every element was built to resonate with Furballz’ audience. The result is a seamless blend of charm and clarity, where every detail supports brand trust and drives engagement.

Beyond functionality, FurBallz is built on trust and care — delivering reliable, pet-friendly products that customers can count on. With quality materials, thoughtful design, and a growing community of pet lovers, FurBallz is redefining everyday pet care for the modern home.

With a scalable foundation and smart fulfillment systems, Furballz is built to grow — from first-time shoppers to a loyal base of pet lovers nationwide. Its success in combining playful design with practical solutions has positioned it as an emerging leader in modern pet care.

Services

Research, Wireframing, Development, AI Integration, Optimization

Services

Research, Wireframing, Development, AI Integration, Optimization

Services

Research, Wireframing, Development, AI Integration, Optimization

Tools

Framer, Figma, OpenAI API, Slack, Jira

Tools

Framer, Figma, OpenAI API, Slack, Jira

Tools

Framer, Figma, OpenAI API, Slack, Jira

Team

Matthew Baldyga, Maxwell Wilson, Nnazi Nwaogu

Team

Matthew Baldyga, Maxwell Wilson, Nnazi Nwaogu

Team

Matthew Baldyga, Maxwell Wilson, Nnazi Nwaogu

"Forge and Fathom brought our brand to life in a way that truly exceeded expectations. The site looks great, runs smoothly, and our customers love it. They just got it — from the first conversation to launch.”

Lucas McKechnie

Owner/CEO

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